
Business Traveller’s Guide to Seoul – South Korea
The dynamic, hi-tech economy of South Korea has produced some of the world’s best known brands such as Samsung, LG and Hyundai-Kia. Its capital city, Seoul, is a commercial juggernaut which has become one of the world’s top destinations for international conferences. Every month thousands of business travellers from around the globe arrive in the city with little understanding of what to expect in the boardrooms of Seoul. Just a little research into the social customs and business etiquette of South Korea can pay dividends when preparing to do business in this thriving economy.











